KB KälteBeratung at EuroShop 2023.
EuroShop, the world’s leading trade fair for retail investments, once again served as a platform for groundbreaking innovations and trends in which KB KälteBeratung played a prominent role. In a dynamic and future-oriented industry, EuroShop 2023 served as a hub for retailers to familiarize themselves with current and future trends and topics.
The fair attracted participants from 140 countries and exhibitors from 60 countries, creating an international community and a top-notch network of professionals. The event provided a vibrant mix of people, businesses, ideas, and innovations. It also impressed with a high-profile supporting program, including stage performances, special exhibitions, awards, and more.
The focal points of the discussions were sustainability and digitalization. Special attention was given to sustainable concepts for retailers. Inspiring conversations about implementing sustainable store design took place at the umdasch booth. Working in collaboration with thousands of customers and guests, numerous ideas were gathered, with the “Sustainability Tree” at the booth playing a central role. The use of rental furniture, the reuse of exhibits in various branches, and environmental care with 500 ivy plants received positive feedback from visitors. Calculating the carbon footprint of the modular Basixx Light Shelving provided specific approaches to eco-friendly store construction.
Another important theme was creating stores as experiential environments to enhance customer satisfaction and dwell time. The Store Makers from umdasch acted as competent advisors and shared their extensive experience in designing creative stores. Digital solutions and interactive applications generated significant interest, with umdasch showcasing its expertise in the Digital Retail sector. Partners like LEDCON presented impressive 20 square meter LED walls, while a transparent LED solution provided an insight into the trade fair booth from the outside, captivating visitors with digital effects. EuroShop 2023 was, therefore, the ideal platform for KB KälteBeratung to demonstrate its commitment to innovation and industry relevance.
